Framing effects: the problem of the disease in Asia in a sample of Argentine students

Abstract

The risk framework effect is an example of irrationality in decision-making. It is the variation in the responses induced by positive or negative frame in which a task is presented. The Asian disease problem, Tversky and Kahneman (1981), is one of several tasks designed to assess this phenomenon. In the present study are summarized the results of previous research on this effect and its relation to a number of factors. Then presents the results obtained from a sample of 163 university students from Argentina. These results indicate both men and women, the framing effect arises only when the task is presented negatively: under this condition the participants tend to choose the risky option.