Case study Farmacity : A different experiencie

Andrea Serrano; Carlos Stella

Authors

Andrea Serrano Pontificia Universidad Católica Argentina
Carlos Stella Pontificia Universidad Católica Argentina

Keywords:

Civil Economy, Reciprocity, Corporate Social Responsibility, Leadership

Abstract

This paper seeks to investigate the existence of business initiatives that can fit within a Civil Economy system, an alternative to the current insufficient economic models. The case study of the “Manos a la obra” project, developed by the Argentinean company Farmacity, will focus on the analysis of reciprocity observed in the bonds established between the different actors involved in the project. Likewise, the impact it generates on the activities of the company will be studied.

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References

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